Artsforward designs strategic encounters between businesses and artists to create opportunities of nurturing the creative industries and their contribution to the community. As an ideation agency we work to create new and exciting stories for our brands that engage their target audiences in compelling and creative ways. We are a 7 year old outfit and work out of Kolkata and Bangalore. Our major areas of interest are the arts, youth, heritage and environmental sustainability.
Meet the Team
Paramita Saha
Director - Creative and Execution
Paramita focuses on connecting arts to brands by telling engaging and entertaining stories that audiences actually want to hearing in this post advertising age. An ArThinkSouthAsia Fellow her relationship to the whole gamut of creative arts as performer and arts manager is strong and integral to her thought and strategy having 18 years of contemporary dance training and national and international performance. An idea and space person she can create multidisciplinary site-specific artistic performances and connect to audiences through exciting branding and media. She feels that arts can impact people deeply and therefore arts can build moving messages for environmental sustainability for the present generation. In short the person who will demand you to think.
Sen is an accomplished, senior marketing professional with broad retail marketing experience. His skills encompass strategic planning, qualitative & quantitative research, interactive marketing, consulting, direct marketing, e-commerce, sales promotion and visual merchandising, with the ability and skill set to provide creative, innovative, enthusiastic and forward thinking leadership in a brand growth environment. Focused on achieving continuous, improved business performance and taking brands to the next level. Has over 20 years of experience on various roles and responsibilities. In short the guy you can talk to.
